PLDT Home, the Philippines’ leading digital services provider, turned dreams into reality for five lucky subscribers with their companions and top K-culture influencers – Happee Sy Go, Kring Kim, and Kristel Fulgar – by flying them to Seoul for an exclusive “Squid Game” experience.
A few days ahead of the third season premiere of Squid Game, winners and their companions plus the content creators explored the heart of Korean culture and visited iconic landmarks together. Most notably, they got to enter Squid Game: The Experience – a popular interactive attraction inspired by the hit Netflix series.
Launched last April, PLDT Home announced the promo with a successful press event to kick off the campaign while drawing excitement from Squid Game fans nationwide. This is a first for the telco brand, as it further pushes its promise of unli-entertainment beyond the home.
Blood pumping action: Happee Sy, Kring Kim, and Kristel Fulgar join lucky PLDT Home subscribers as they tour Squid Game: The Experience in Seoul – packed with challenges inspired by the hit Netflix show
With the success of its first-ever flyaway promo, PLDT Home delivered on its promise to elevate entertainment – offering subscribers not just content, but unforgettable experiences. It highlights PLDT Home’s commitment to enriching digital lifestyles beyond connectivity.
“We are absolutely thrilled to have brought this unique ‘Squid Game’ experience to life for our subscribers and the vibrant K-life community,” said PLDT Home Acquisition Marketing First Vice President Patrick S. Tang.
“This journey to Seoul is a testament to our unwavering commitment to go beyond connectivity and deliver truly unforgettable experiences. We are incredibly grateful for the support and enthusiasm of our customers who participated in this promo. Their love for the brand truly fuels our passion to continuously elevate entertainment.”
As the first of many such programs, the Seoul flyaway promo is proof of PLDT Home’s intent to consistently enhance its subscribers’ experience with streaming leaders such as Netflix – with a whole world of exclusive benefits and premier entertainment waiting for them.
“This is just the beginning of many more exciting rewards and immersive experiences we look forward to bringing to the PLDT Home family. As a leading services provider, it is always our goal to offer a continuous stream of exciting rewards, innovative engagements, and unlimited entertainment activations for all our valued subscribers,” Tang added.