When Diamond Rent-A-Car first tried out digital advertising several years ago, it was a relatively new niche edits in the Philippines.

Quincy Buenaflor, the company’s vice president for operations, said he was able to successfully sign up for Google Adwords just by following the required steps.

“Just a few minutes after our company ad was posted, we already started getting hits,” he shared during Wednesday’s Digitize Cebu conference, which aims to empower small and medium enterprises (SMEs) through digital marketing tools.

The family-owned Diamond Rent-A-Car, which was started by Buenaflor’s parents around 40 years ago, had relied heavily on traditional media like newspapers and billboards for its advertising needs.

Digitize Cebu Google Ads
DIGITAL ADS. Diamond Rent-A-Car vice president for operations Quincy Buenaflor shares his experience on using Google ads to grow their business in a talk with Rebeca Siccardi, strategic partner manager for Google Sales. The case study was among the sessions in today’s Digitize Cebu event.

Digital marketing

Buenaflor said that when they tried digital advertising, specifically through Google ads, they found it to be very effective in reaching out to potential customers. The company now spends 80 percent of its budget on digital platforms and only 20 percent on traditional methods.

“With digital marketing, I reach the right person,” he added, citing that he believes it provides the same opportunity in general to SMEs.

According to him, digital marketing should be part of every company’s advertising campaign. Diamond Rent-A-Car operates 1,600 rental vehicles and manages another 4,000 for various clients.

Google AdWords

The Google AdWords campaign helps with the company’s expansion by reaching the target market in a specific location.

Buenaflor said having AdSpark manage the company’s digital ads made the campaign more effective.

“It’s different working with a group with expertise on digital marketing. With AdSpark, we now have peace of mind. We know that for every little bit we spend, AdSpark makes it work for us,” he added.

AdSpark is a digital and mobile advertising company that’s fully owned by Globe.

Marlen is the editor of MyCebu.ph and co-founder of Cebu-based journalism startup InnoPub Media.

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