You can now pay 50 stores in Ayala Center Cebu just by scanning a code via your phone using the GCash mobile app.

The digital and cashless Scan To Code payment system was launched yesterday afternoon by Globe president and CEO Ernest Cu, who bought coffee and pastries in Abaca Baking Company by scanning a QR or quick response code near the cash register area.

Among the 50 stores that can accept payments via QR code scanning are Bo’s Coffee, Chika-an, Casa Verde, and Rose Pharmacy. By the end of the year, more than 100 stores will be able to use this payment option, the company said.

GCash scan to pay
SCAN TO PAY. Globe president and CEO Ernest Cu scans a QR code with his GCash app to pay for the coffee and pastries he bought from the Abaca Baking Company in Ayala Center Cebu.

Easy to set up

Officials said it is easy for vendors to integrate the payment system since all they need is the QR code.

“The people who have used it are amazed at the speed, amazed at the convenience of it,” Cu said in an interview during the launch. He flew into Cebu from Davao, where they also launched the system by partnering with the NCCC supermarket chain.

To pay using the system in partner stores, customers just need to open the GCash app then tap Pay QR, then choose Scan QR and then point the camera at the QR Code near the cash register then tap Pay.

“It is high time that our customers at Ayala Center Cebu experience the convenience of cashless transactions and offer scan to pay with GCash. This way, more people will have hassle-free options in making their transactions as they shop or dine at the mall,” said Ayala Center Cebu general manager Bong Dy.

Before the launch, Globe gave journalists and bloggers a preview on how to set up GCash and use the app to buy cellphone load. GCash allows its users to shop online, pay bills, and send money through the app.

GCash Scan to Pay
LAUNCHING. Globe president and CEO Ernest Cu answer questions of Cebu reporters during the launch of GCash Scan To Pay in Ayala Center Cebu.

Digital payments convenience

Cu highlighted the convenience of digital payments, saying cash “is a real burden for both the merchant and the buyer.”

“I heard a chain of 70 stores in the food business saying they accumulate 2 million pesos worth of coins before Christmas because they are afraid to run out. That’s a problem we need to solve,” he said.

Cu said he is “very confident” people will eventually adopt digital payments “because it solves a problem.”

“I personally have been using GCash for 4 years now. We started in the Globe tower. There was resistance in the beginning but then people used it and there was 99 percent satisfaction rating among employees,” he said.

Analytics for vendors

For merchants, satisfaction is even higher, said Cu.

“When merchants start the day, they just open up. There’s no need to prepare the cash register. And they get analytics, when is your heaviest transaction time? We can finetune the way we curate the vendors or the partners inside our food hall. Alam namin kung sinong malakas kung sinong mahina. Alam namin kung sinong malakas at the certain time of the day. We can do those analytics for them,” he said. “Which guy buys the most from you? Who are your repeat customers? You wanna do a campaign for them? Pwede rin. So many things we can do.”

He said digital payments create opportunities, especially for small business. “When I say small, I mean really small, kasi remember the GCash payment can be enabled for even your balut vendor, your cigarette vendor, your mais vendor. Kasi it requires no POS, just that particular QR code. That’s all you need,” Cu said.

He said the important challenge is to solve problems on cashing in. He said a key funder of GCash accounts are the more than 300,000 employees who receive their pay via the system.

GCash Scan to Pay QR Code
GCASH APP. You can Scan To Pay via the GCash mobile app.

Financial inclusion

Another key challenge is to raise awareness, he said.

“But we will hit the inflection point and it becomes the de facto standard of payment. I mean it happened in China, there was acceleration. It happened in India. Smartphones are coming with lower prices. A P3,000 gets you a decent Android now, which can make this happen,” Cu said.

He said the system is also a way to increase financial inclusion.

“As we gain records of your financial transactions, we are now able to give you a credit score. Together with your telco transactions, we can loan money in micro amounts, automatically. And say because of your transaction record you’re eligible for a loan of X pesos. You can also pay back through GCash. That way you don’t even have to enter a bank,” Cu, of Sesame Credit, said.

Max Limpag is a journalist, blogger, and developer based in Cebu. He started as a reporter covering Cebu City Hall in 1996. He has written on technology for various print and digital publications since...

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