Getting a taxi is now easier in Cebu, thanks to ride-hailing platform Micab that was developed by a team of young entrepreneurs.

If you haven’t installed it yet, download the Micab app from the Play Store or App Store to get access to 3,000 taxis enrolled in the platform for Cebu alone.

Micab Systems Corp. was granted accreditation as a transport network company (TNC) by the Land Transportation Franchising and Regulatory Board (LTFRB) last April 30, said founder and CEO Eddie Ybañez.

What makes Micab different from transport networks like Grab and Uber is it doesn’t charge a booking fee when you hail a taxi using the app.

Micab founder Eddie Ybañez
INTERVIEW. Micab founder and CEO Eddie Ybañez answers questions during an interview by Cebu journalists.

Taxi 2.0

Ybañez said taxis subscribed to the Micab platform pay P500 a month and the fee covers the tablet and data that drivers need to run the app.

Without the booking fee, Micab Systems Corp. plans to get its main revenues from MiAds advertising. It has partnered with ad agencies to get companies to advertise on the tablets in the taxis.

Ybañez said the Micab platform, which he co-founded with Kenneth Baylosis during the Startup Weekend Cebu in 2012, came about as a solution to the perennial difficulty of getting a taxi that he used to frequently experience.

The TNC accreditation is a step forward in the company’s vision of a Taxi 2.0, which will involve clean and modern cabs driven by polite and friendly drivers. Although drivers can see a passenger’s destination in the Micab app, they won’t be able to cancel a booking once they’ve accepted it.

Micab target

The Cebu-based Micab company also now covers Metro Manila, Baguio, Bacolod, and Iloilo. In Manila, taxi bookings through Micab now go as high as 10,000 per day.

Although 80 percent of taxis in Cebu are already covered by the Micab platform, it still has to catch up with Manila in terms of usage, said Ybañez.

He added that they will continue to work with LTFRB and other government agencies “to innovate how Filipinos commute across our cities” to reach a shared goal that is the convenience of the country’s riding public.

Micab Eddie Ybañez
NO BOOKING FEE, NO SURGE PRICING. Micab founder and CEO Eddie Ybañez says their app does not charge a booking fee.

Digital hailing stations

Ybañez said they will also be soon deploying what he described as digital taxi hailing stations in major malls in Cebu City. Through these stations, commuters without the app can book a Micab unit.

The target for the year is to increase the number of taxi units enrolled in the Micab platform from 5,000 to 15,000.

Ybañez also said they will be building a system based on Micab for route-based units like buses, jeepneys, and vans-for-hire. He said this would likely be deployed early next year.

Marlen is the editor of and co-founder of Cebu-based journalism startup InnoPub Media.

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