A brand that hails from the future, by way of the past, Native emerged from the rainforests of Vancouver, British Columbia in 2009 with a mission to spread happiness and enLITEn lives with its impressive range of mondo-lite, crazy comfortable, totally accessible, easy-to-wear, and completely “Beast Free footwear.”

From its trademark 3D EVA material, Native has since altered the course of footwear evolution as it continues to yield a more dynamic line-up of 100% Beast Free and vegan-approved materials into its mix. The result is a constantly growing assortment of fresh Future Classics that offer up countless fun-loving and easy-going individuals a wide array of fun and humane footwear alternatives to slip into amid the chaos and weight of everyday existence!

Native shoes
NO ANIMALS HARMED. Beast Free has been an integral part of Native since its start. “Not a hair nor hide on any animal, anywhere, has been used in the creation of our product,” the company said.

But no matter what the next great invention comes out of Native’s secret lab, one thing stays true for the brand. And that is, to always Keep It Lite no matter what! As Native returns to introduce its latest offerings for the season, the brand affirms its commitment in making the world a brighter and lighter place with its longstanding Keep It Lite campaign.

More than just a way to define the Native’s superlative selection of liteweight footwear, the Keep It Lite campaign – which has always been Native’s mantra since day one – ultimately alludes to the brand’s dedication to create, design, and advocate ideas that make life a little more fun, a tad more conscious, and a whole lotta LITEr!

Native junkies can expect to find a heap of deLITEful surprises from their favorite brand this season. Among which is the Cherry Blossom collection which sees two of Native’s classic designs – the Jericho and the Verona – get a subtle and pretty update with delicate Sakura prints.

Native shoes
KEEPING IT LITE. Native says that through its “simple formula of innovation, originality, and the key ingredient — lite-ness — we’re spreading good shoes and better vibes to all corners of the globe.”

Sweet and dainty, the Cherry Blossom print of the footwear is guaranteed to instantly brighten up any ensemble. All that’s left to do is choose between the Jericho, with its quintessential sneaker-like silhouette sans the stuffiness of a typical rubber shoes or the Verona, an easy-to-wear slip on that offers unparalleled breathability and comfort for hours on end. But frankly speaking, whichever one you choose, you can never go wrong if you Keep It Lite with Native!

The Cherry Blossom collection is priced at P3,290 and available in Native stores (SM Mall of Asia, Glorietta 4, Robinson’s Place Manila, SM Megamall, TriNoma, SM North Edsa Annex, SM City Cebu, Centrio, SM City Davao) and Res|Toe|Run stores. (Press Release)

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