Despite talks we are at the end of its era, studies show the PC still remains “the center of how work gets done,” said Dell EMC Country General Manager Ronnie Latinazo.

It is important for companies to get technology right because it underpins the modern office and impacts how work is done, he said during the launch last week of Dell EMC devices designed for the corporate market.

“We’ve heard people say the PC is dead, that it’s the end of the PC era but actually we’re seeing growth and if you look at the technology still coming out in the market, many of these center around the capabilities and technologies available on the PCs,” Latinazo said.

Ronnie Latinazo changing workforce
CHANGES IN THE WAY WE WORK. Dell EMC Country General Manager Ronnie Latinazo talks about the transformation of the workplace and employees caused by advances in technology.

Tech and work transformation

He said work has fundamentally changed because of advances in technology, which improves 10X every five years. With advances in tech, devices are getting faster, more powerful, and even smaller, he said.

“To a large extent, the definition of work has changed. In the past, work was a place, I’ll go to work, I’ll go to the office. After five o’clock, I go home, I switch off, its personal life. But that has really changed. The business hour is no longer 9 to 5, it’s as soon as you wake up and probably before you sleep,” he said.

Dell 7390 laptop
LATITUDE 7390 CLAMSHELL. Valerie Fontano, Dell Client Technologist, talks about the feature of the Latitude 7390 laptop, designed for the “mobile professional seeking power on the go.”

He said that data shows 60% of employees work even after business hours and 2/3 do some business at home.

Latinazo highlighted the importance of tech solutions for companies saying 42% of employees indicated they would quit a job with poor technology. It also has an impact on recruitment with 82% saying a company’s state of technology influences the job they take.

He said this trend will continue, as can be gleaned by the finding that 44% of millennials think their workspace isn’t smart enough.

Latitude 5290 2-in-1
MOBILE OFFICE. Martin Diez, Business Development Manager, talks about how the Latitude 5290 2-in-1 allows you to work from anywhere by offering the “power of a laptop and flexibility of a tablet.

Different personas in use of tech

He said Dell EMC studied how people worked and came up with seven different personas based on where and how they perform tasks. These personas were either desk-centric, remote workers, or always on the go.

Latinazo said they found that 52% of the workforce spends some if not all of their time working remotely. The company also found that 72 percent of employees see collaboration increase with “more grab and go technology.”” For on-the-go professionals, 39% of the group uses multiple devices while traveling for work.

Dell Latitude 7390 2-in-1
BEAUTY, PRODUCTIVITY. Michelle Juliano, Field Marketing Manager, Client Solutions Group, talks about the features of the Latitude 7390 2-in-1. Dell said that in the device, “beauty and productivity intersect.”

“Only Dell has the right technology for every work style,” Latinazo said. “We would be in the best position to serve all the requirements of a workforce given the breadth of the products that we have, the technology that we bring to the market, and the innovations that we introduced.”

He said there is a need to transform the way companies deploy tech resources and look at the “whole lifecycle.”

Dell Latitude laptops launch
NEW DELL DEVICES. (From left) Valerie Fontano, Dell Client Technologist; Ronnie Latinazo, Country General Manager, Dell EMC Philippines; Martin Diez, Business Development Manager; and Michelle Juliano, Field Marketing Manager, Client Solutions Group during the launching of new devices meant to help employees in a workplace transformed by technology.

Launch of new Dell Latitude devices

“Dell can provide help in all the key phases in this life cycle – from planning to deployment to supporting and maintaining it and even to a large extent in helping them refresh it because best practice shows that the cost of ownership of these machines become much higher after three years,” he said.

During the event, Dell EMC highlighted the Latitude 7390 2-in-1, Latitude 7390, Vostro 5370, Latitude 5290, as well as various accessories to help improve the experience in using the devices at home, in the office, and on the road.

The devices come with top of the line specs and thin and light design to meet the requirements of the new workforce, company officials said during the event.

Latitude 7390
Latitude 7390. Impressive power in a premium design. A 13-inch business-class laptop built for business professionals who want power while staying mobile. Featuring Intel 7th and 8th Gen Core i processors.


Latitude 5290 2-in-1.
Latitude 5290 2-in-1. The device offers “security with style.” Dell describes it as “our most secure 2-in-1 detachable with the power of a laptop and flexibility of a tablet.”


Latitude 7390 2-in-1
Latitude 7390 2-in-1. “Work in luxury with this 13-inch 2-in-1 convertible featuring a superior display, Intel Core 8th Gen Processor, exceptional battery life and security keep you productive anywhere,” Dell says in its product page.



Dell launches new Latitude laptops


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Max Limpag is a journalist, blogger, and developer based in Cebu. He started as a reporter covering Cebu City Hall in 1996. He has written on technology for various print and digital publications since...

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