It started out as an accident. Someone left a batch of rosquillos in the oven longer than usual and it got burnt.

“Upon tasting it, everyone in the family liked this version because of its unique flavor,” a Titay’s representative told us in a Facebook interview.

Corazon “Mama Azon” Frasco then started to bake Rosquillos this way and stored it in a cookie jar for the family’s enjoyment. They also started sharing it with guests who dropped by the house.

“They too liked it, and soon enough those who knew about Rosquillos brown started placing orders.”

Titay's Rosquillos Brown
Rosquillos brown has a distinct taste. It’s sold in only 3 places in Cebu.

Today, Titay’s produces small batches of what it calls Rosquillos Brown and sells it in only 3 locations: at Liloan, in its Raintree Mall branch and in the company’s Ayala office.

Pagod nga rosquillos, for me, is one of the best things to go with black coffee. I first tried it with a pack bought from our canteen (an inferior non-Titay’s pack) and immediately loved it. But when a colleague shared her pack of Rosquillos brown I immediately started asking around. Branch after pasalubong center after grocery store after mall outlet I was told: nope, note here. You can only buy it in Liloan.

I later learned that the Titay’s branch in Raintree sells packs of this. One afternoon I found myself in the area for an interview appointment. I promptly dropped by the Titay’s outlet and the first words out of my mouth were: “naa moy pagod?”

Rosquillos Brown and Coffee
Color me a perfect afternoon: Black coffee and rosquillos brown.

More photos

Titay's Rosquillos Brown
Rosquillos brown pack. It appears that there aren’t any distinguishing marks to tell a Rosquillos brown pack from a regular one.


Titay's Rosquillos Brown
Rosquillos brown in a brown bag: a green idea!


Titay's Rosquillos Brown
Only 1 of 3. The Titay’s branch in Raintree mall is only 1 of 3 locations in Cebu where you can buy Titay’s Rosquillos brown.

Max Limpag is a journalist, blogger, and developer based in Cebu. He started as a reporter covering Cebu City Hall in 1996. He has written on technology for various print and digital publications since...

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