Cebu needs to develop a pool of skilled workers and adapt to digital disruptions like artificial intelligence (AI) to secure its position as an IT-BPM hub.

These crucial issues that affect the information technology and business process management (IT-BPM) sector will be tackled during the 2018 Transformation Summit scheduled from 8 a.m. to 5 p.m. on May 16.

“The need for human resource is the most critical of objectives to ensure Cebu sustains its operations as an ICT hub regardless of challenges,” said Gregg Victor Gabison, president of the Cebu IT-BPM.Organization (CIB.O).

He added that a main focus of CIB.O is sustainable growth for ICT in Cebu, and the group had worked on talent development through the years even when it was still known as the Cebu Educational Development Foundation for Information Technology or Cedf-IT.

Transformation Summit
TRANSFORMATION SUMMIT. (From left) Cebu IT-BPM.Organization (CIB.O) President Gregg Victor Gabison, Managing Director Wilfredo “Jun” Saa, Jr., and Sykes Vice President for Area Operations and Shared Services Group John Sneed during the press conference to announce the holding of the 2018 Transformation Summit on May 16.

Transformation Summit topics

Another advocacy of CIB.O right now, according to Gabison, is for Cebu to inject more AI systems in ICT operations.

The summit carries the timely theme “Embracing New Realities” to reflect the need for AI integration and digital innovation in the IT-BPM industry, said CIB.O Managing Director Wilfredo “Jun” Saa, Jr.

The group will bring in Avinash Vashistha, chairman and CEO of Tholons, Inc., to talk about the Super Cities of the World during the 2018 Transformation Summit.

Other forum topics include:

  • Effective Industry-Academe Partnership on Talent Development by Convergys Senior Director for Talent Acquisition Lorelie Juntilla,
  • From the Pioneer to More Complex Services by Sykes Vice President for Area Operations and Shared Services Group John Sneed,
  • Digital Cities of the Philippines by OIC Secretary Eliseo Rio Jr. of the Department of ICT.

AI, high value IT services

Saa also cited the need for IT-BPM companies to shift to high value and complex services, focusing specifically on artificial intelligence.

“AI is here and it’s real. It should be part of the way we do things. We need to do more complex services because a lot of cities, countries compete for simple (IT-BPM) tasks,” he added.

At the same time, the summit will discuss the impact of the K to 12 program on the industry. Saa said Cebu can make use of its senior high graduates to sustain industry growth.

According to Saa, a few pilot Cebu City high schools now implement the Learning English Application for Pinoys or LEAP, and majority of senior high students who undergo LEAP immersion get offered jobs by IT-BPO companies upon graduation.

Registration fees

He encouraged IT-BPM stakeholders to join the summit, which will be held at Bai Hotel. They may register online at

The registration fees for the different sectors are: P2,000 for academe, ICT councils, and local government units; P2,500 for CIB.O members; and P4,000 for non-CIB.O members.

The fee already covers meals and snacks for the plenary sessions and conference kit.

Marlen is the editor of and co-founder of Cebu-based journalism startup InnoPub Media.

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