The world’s biggest, baddest book sale arrives in Cebu to captivate Cebuano book lovers from July 13 July to July 23 at the IEC Convention Center, Cebu. Enjoy 24 hours of non-stop browsing of 1 million brand new English books, all at 60% to 80% off regular prices.

“In an aim to advocate English literacy, we are bringing a variety of books to Cebu across diverse genres including children’s books, literature, non-fiction, business books, biographies, cookbooks and more,” said Miguel Mercado, Head of Marketing of Big Bad Wolf Philippines. “Physical books are here to stay as they stimulate deep reading and engage readers more. We are really happy to bring the Big Bad Wolf Book Sale to Cebu as we want to make affordable books available to all,” Mercado added.

Part of the proceeds from the Big Bad Wolf Book Sale will benefit programs by Gawad Kalinga (GK).

“Gawad Kalinga believes in empowerment. Books and reading allow us to reach our potentials. The presence of Big Bad Wolf gives all communities – not just GK’s, not just Cebu’s – everywhere in the Visayas the opportunities we otherwise would not have. We would like to thank Big Bad Wolf for coming to Cebu and for making GK their partner,” shares Toby Florendo, Cebu Provincial Head of Gawad Kalinga.

Big Bad Wolf book sale Cebu
PRESS CONFERENCE. Gawad Kalinga Provincial Head Toby Florendo, Big Bad Wolf Philippines Marketing Head Miguel Mercado, and Marketing Manager Amelia Peng during the press conference to announce the Cebu leg of Big Bad Wolf book sale.


To all Cebuano book lovers, mark your calendars and get ready to grab your favorite titles at the Sale. No two visits are the same, so come hungry and ready to explore!

Selected invitees will also stand a chance to attend a special preview of the Sale on 12 July 2018, from 10:00am – 11:00pm, a day before the sale opens to the public. Eager readers can stand a chance to get their hands on these exclusive preview passes through Big Bad Wolf’s social media pages.

Big Bad Wolf Cebu
BIG BAD WOLF BOOK SALE. From July 13 to July 23, head to the IEC Convention Center, Cebu and enjoy 24 hours of non-stop browsing of 1 million brand new English books, all at 60% to 80% off regular prices.


Big Bad Wolf social media pages:



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