Taking into consideration the big interest of Filipinos on such things as travel, shopping, and fitness, BPI helps them focus on their life aspirations with its Make the Best Happen campaign.

Describing the initiative as a new trend and a fun approach to banking, BPI strategic brand management head Tricia Marie C. Quiambao said it puts into action the bank’s belief that the needs of the customers come first.

“At BPI, we recognize the unique banking needs of our clients. Their goals and needs are on top of our minds,” said Joseph Sidney D. Quiambao, BPI’s area business director for central and eastern Visayas.

With its Make the Best Happen initiative, the bank wants to focus on needs-based financial planning where customers make decisions based not on returns but on the goals they want to achieve, BPI president Cezar P. Consing said in a statement.

Top 6 Filipino goals

At the top of the Filipino public’s minds are six things based on their online searches and social media updates: dining, parenting, and the future aside from travel, shopping, and fitness.

BPI helps clients make a priority list of their life goals and needs and create a game plan that takes into consideration their budget, goals, risk profile, and investment options.

“We put a premium on understanding our clients and their needs, whether it’s to travel, start a business, or fund their children’s education,” added Quiambao.

When it comes to their clients, Quiambao said BPI wants to enable them to accomplish life goals better, faster, and more efficiently.

BPI Make The Best Happen
LIFESTYLE GOALS. BPI has a microsite for its Make the Best Happen initiative.


Make the Best Happen choices

BPI aims to “expand the conversation with its clients and friends beyond solutions and into actual life and lifestyle choices,” said Dana Patricia Solidum, BPI brand building officer.

The Make the Best Happen initiative, which is primarily a digital campaign, has its own microsite at makethebesthappen.ph. It addresses the top life and lifestyle goals of most individuals, such as travel, health, parenting, shopping, future, and dining.

The microsite will carry regular updates on the current areas of interest of BPI clients.

“For Filipinos, money is equivalent to enjoyment of life,” she added, citing the microsite will provide them with useful information on the topics that greatly interest them.

Marlen is the editor of MyCebu.ph and co-founder of Cebu-based journalism startup InnoPub Media.

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