Delegates attending the Asia-Pacific Economic Cooperation (APEC) meetings in Cebu now have access to a handy guide on where the top attractions and latest activities in the province are with the release of the updated travel app Cebu Guide.

Made available by InnoPub Media and mobile leader Smart Communications (Smart) in partnership with the Cebu Provincial Government, the mobile app can be downloaded for free from the Google Play Store for Android devices and Apple App Store for iOS. The app can also be downloaded from

The guide lists island attractions – from heritage structures like ancient houses and centuries-old stone churches to white sand beaches and island-hopping destinations, a wide range of land and water activities, the best accommodations, food to try, and important contact numbers.

Tapping partnerships

“Cebu is working to make APEC 2015 meetings a success. One of the initiatives is tapping existing partnerships like the Digital Tourism program with SMART and InnoPub,” said Cebu Governor Hilario Davide III.

“By providing delegates with information through the Cebu Guide app, we make their visits meaningful. By using the platform for announcements, we are also helping Cebuanos get the latest updates on APEC activities,” Gov. Davide said.

The app directory also provides a complete listing of Department of Tourism-accredited tour guides, tour operators, transport services as well as consular offices and emergency contacts like police and hospitals.

ALERTS, UPDATES. Cebu Guide can send users notifications from APEC alerts to updates on places to go and things to do in Cebu.
ALERTS, UPDATES. Cebu Guide can send users notifications from APEC alerts to updates on places to go and things to do in Cebu.


Tourist attractions, hotels and other locations featured in the app have GPS data and users need only to tap the “check location” link to be guided on how to get to a place. Contact details are also active and users need only to tap on phone numbers to call a guide, tour operator, police station or any person or organization listed on the app.

Comprehensive, handy guide

“We are happy to support the Cebu Provincial Government in promoting what Cebu can offer to the APEC delegates. A comprehensive and handy guide to Cebu, the Cebu Guide can help the delegates maximize their stay in the country. This is aligned with our digital tourism program which aims to enhance the delivery of tourism information through the use of mobile and digital technologies,” said Smart Public Affairs Group Head Ramon Isberto.

A chapter of the travel guide will carry important Cebu updates, such as developments pertaining to the anticipated APEC meetings scheduled from August to October. The locally-relevant APEC updates will be provided by the Cebu Provincial Government.

The mobile app has a notification function that allows users to immediately receive information on such things as traffic changes like rerouting and road closures for the duration of the APEC 2015 meetings in Cebu.

Nationwide Digital Tourism program

“We are excited to collaborate with SMART and the Cebu Provincial Government to help tourists and APEC delegates make the most of their Cebu visit by providing them with important information on where to go and what to do when in Cebu,” said Max Limpag, InnoPub Media co-founder.

The app is released as part of the nationwide Digital Tourism program by SMART and InnoPub Media in collaboration with local government units and private organizations. The program started in Cebu and is now in Iloilo, Baguio, Albay and Bohol and is set for expansion in key tourism areas in the country.

The program was given an Anvil Award of Merit in February 2014.

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