China Southern Airlines opened a direct route between Guangzhou and Cebu believing it was time for greater people, business, and cultural exchanges between the two places.

“Cebu’s strategic location, cultural heritage, and beautiful beaches make it an attractive destination that serves to complement Guangzhou’s cosmopolitan character,” said Mr. Pan Feng, the general manager of China Southern Airlines Manila.

Feng welcomed the inaugural flight of China Southern from Guangzhou when it arrived at Terminal 2 of the Mactan-Cebu International Airport on Jan. 22, 2019. The plane from Guangzhou arrived way ahead of schedule at a quarter past 3 p.m.

China Southern Airlines Cebu-Guangzhou
NEW CEBU-GUANGZHOU CONNECTION. Launching the China Southern Airlines flight connecting Cebu and Guangzhou are (from left) Department of Tourism Central Visayas Director Shalimar Tamano, China Southern Airlines Manila General Manager Pan Feng, Consul General Jia Li of the People’s Republic of China in Cebu, Janette Cordero of the Philippine Airport Ground Support Solutions, Inc., and GMR Megawide Cebu Airport Corp. Chief Commercial Adviser Ravishankar Saravu.

 

Cebu-Guangzhou route

China Southern Airlines will serve the Cebu-Guangzhou route with thrice weekly flights scheduled every Tuesday, Thursday, and Saturday.

It will depart Cebu at 17:15 and arrive in Guangzhou at 20:25. The Guangzhou-Cebu flight is from 12:25 to 16:05. To mark the opening of the new route, China Southern offers Cebu-Guangzhou return tickets starting from USD49.

Guangzhou, China’s third biggest city after Beijing and Shanghai, combines colonial-era and avant-garde architecture. The numerous traditional dim-sum eateries that can be found throughout the city have contributed to its reputation as one of China’s tastiest cities.

China Southern Airlines Cebu-Guangzhou route
CELEBRATING NEW CONNECTION. Officials led by Consul General Jia Li of the People’s Republic of China in Cebu and key leaders of the Cebu business community and tourism sector make a toast to celebrate the launch of the China Southern Airlines Cebu-Guangzhou route.

 

Strategic development

Consul General Jia Li of the People’s Republic of China in Cebu described the Guangzhou-Cebu direct flights as comprehensive, strategic, and a welcome development. Consul Li attended the short ceremony at the airport and the dinner event in Radisson Blu to celebrate the launch of the new flights.

Improved relations between the Philippines and China have resulted in the steady growth of Chinese tourists in Cebu and this will increase even more with China Southern’s new route, Consul Li cited.

He added that other than contributing to Cebu’s economic development, this will also pave the way for a better understanding of one another’s culture. Consul Li said he looks forward to the opening of direct flights to more cities in China from Cebu.

China Southern Airlines Cebu
CEREMONIAL CAKE. DOT 7 Director Shalimar Tamano, China Southern Airlines Manila General Manager Pan Feng, Consul General Jia Li of the People’s Republic of China in Cebu, and GMR Megawide Cebu Airport Corp. Chief Commercial Adviser Ravishankar Saravu slice the traditional ceremonial cake to mark a new route.

 

Business opportunities

Cebu Chamber of Commerce and Industry president Antonio Chu in his message talked about the wealth of opportunities in Cebu in such key sectors of tourism, business process outsourcing, transport and logistics, manufacturing, and retail.

He added that the presence of more international airlines like China Southern goes a long way towards beefing up investor confidence.

This newest route will serve to bring in Chinese tourists from one of China’s biggest metropolis and cater as well to the growing number of Filipinos who are flying to various destinations in China. Foreign and domestic guests visiting Cebu to swim with the whale sharks can now put Guangzhou as part of their travel itineraries.

China Southern Airlines Cebu
IN CEBU. The China Southern Airlines plane that flew from Guangzhou. The airline will serve the Cebu-Guangzhou route with thrice weekly flights scheduled every Tuesday, Thursday, and Saturday.

 

About China Southern Airlines

China Southern Airlines Co., Ltd. is a direct affiliate of China Southern Air Holding Company Ltd., which specializes in air transportation services.

It has built an extensive network that covers all of China, radiating throughout Asia and linking Europe, America, Oceania, and Africa. It operates more than 3,000 daily flights to 224 destinations in 40 countries and regions across the world.

The airline is committed to building up the Canton Route, making Guangzhou as an international air hub.

China Southern Airlines
SINULOG. Sandiego dancers perform a Sinulog number during the celebration after the inaugural flight.

 

SKYTRAX four-star rating

On June 15, 2018, China Southern Airlines was honored with the 2-Star Flight Safety Diamond Award by the Civil Aviation Administration of China (CAAC), becoming the leading Chinese carrier to maintain the highest safety records in China.

In 2011, China Southern Airlines earned its four-star status from SKYTRAX, the world’s most prestigious airline performance evaluation organization.

China Southern was also recognized as the Top 50 Most Admired Chinese Company by “FORTUNE China Magazine” in 2012 and 2013.

 

China Southern Airlines
LECHON CEREMONY. Consul General Jia Li of the People’s Republic of China in Cebu and retired Ambassador Frank Benedicto, who was once assigned to China, cut the lechon to mark the start of evening celebrations for the new route.

Marlen is the editor of MyCebu.ph and co-founder of Cebu-based journalism startup InnoPub Media.

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