Vibrant colors, resounding beat, roaring spirits – it’s the Sinulog Festival once again everyone’s favorite fun brand Islands Souvenirs leads the party.

Islands Souvenirs takes fiesta fever up a notch with Bling It On: Cut and Style 2017, the brand’s biggest Sinulog campaign featuring all-new special edition Sinulog t-shirt designs that can be personalized and customized.

On its fifth Cut and Style year, Islands Souvenirs is bringing back Hollywood master cutter and celebrity stylist Adam Saaks on Saturday, January 14, at Ayala Center Cebu.

Cut and Style 2017 fashion show

Following annual tradition, the campaign’s highlight was the fashion show at The Northwing Atrium last Friday.

Apart from Cary Santiago coming back for the second time with an exclusive collection, what makes this year’s show extra special is that his creations will be worn by male and female pageant winners and title holders, including Miss Tourism Queen International 2006 Justine Gabionza, Bb. Pilipinas World 2009 Marie Ann Umali, Bb. Pilipinas Tourism 2013 Joanna Cindy Miranda, Bb. Pilipinas Supranational 2014 Yvethe Santiago, Bb. Pilipinas Intercontinental 2014 Kris Janson, and Mr. World Philippines 2016 Sam Ajdani.

The show will also feature local personalities including young entrepreneurs, Cebu’s most creative set, and some adorable 2- to 8- year-olds. Raine Baljak, the face of this year’s Cut & Style campaign, as well as social media sensations Medyo Maldito and Snake Princess will also be taking the runway.

This year, Islands Souvenirs has also collaborated with Anthill Fabric Gallery, a social enterprise that supports Filipino weaving communities, and internationally-renowned creative studio Happy Garaje for the first time.

While Islands Souvenirs has offered its cut and style service for the 5th year, this is only the 4th year for the fashion show that has become an annual tradition that the city looks forward to.

Leading brand

Islands Souvenirs is the leading brand of premium-quality souvenirs in the Philippines. With over 80 outlets nationwide strategically located in the country’s top tourist destinations, Islands Souvenirs continues to strengthen its brand identity and position by giving customers a vibrant shopping experience, quality products at affordable prices, innovative and creative concepts, exceptional customer service and exciting events.

Like them on Facebook at and follow them on Twitter and Instagram @theislandsway. works with the top brands in the country to reach out to the Cebu market. For inquiries, please send an email to [email protected].

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