DiaGold, synonymous with elegant and timeless jewelry, marks a decade of brilliance. Through the years, the premier jewelry brand for engagement and wedding rings, and exquisite pieces made of diamonds and different gemstones such as rubies, emeralds and sapphires after gemstones, has been celebrating different women of strength, power and integrity. Their newest ambassadress, Charo Santos-Concio exemplifies these values.



In Cebu last month to commemorate their 10th anniversary, she shared her love for jewelry and trust in the brand which led to their partnership.

“When I was a young girl, I grew up with a mom who had an admiration for the finer things, who loves good pieces of jewelry. I had that influence from my mother. So, when they asked me if I could be the endorser for DiaGold, I said yes right away. They showed me the pieces and they were beautiful. I was amazed by the collection,” she said.

Diagold Charo Santos-Concio
Charo Santos-Concio


DiaGold was established in January 2008. It has eight stores nationwide with branches in Cebu, Manila, Cagayan de Oro, Iloilo, Bacolod and Davao and is soon to open in Metro Manila in 2019.

In Cebu, DiaGold is located in Ayala Center Cebu, SM City Cebu and SM Seaside City. For more information, visit www.facebook.com/diagoldjewelry/ and follow @diagoldjewelry on Instagram. (Press Release)

MyCebu.ph works with the top brands in the country to reach out to the Cebu market. For inquiries, please send an email to [email protected].

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