Online food delivery marketplace foodpanda is growing fast and gaining market share in Southeast Asia, a company official said.

“We’re growing faster than ever before, gaining more and more market share. I am very excited with Southeast Asia where we are growing in a very steady, stable position,” said Global chief executive officer Ralf Wenzel.

Since its launch in the Philippines last 2014, foodpanda has been steadily working to increase its numbers.

Headquartered in Berlin, Germany, foodpanda is an online food delivery marketplace that caters to both businesses and direct consumers.

Convenient food ordering

For partner restaurants, foodpanda brings brands closer to their audience via online and mobile technology intending to increase demand and boost sales while for customers, it offers convenient food ordering system from a variety of choices right at their fingertips. It caters more specifically to emerging markets like those of at Southeast Asia.

Wenzel said the online food delivery market presents a 50-billion dollar opportunity and is currently being utilized at just 1% to 2% of the total food delivery industry. “The vast majority of opportunity is still ahead of us. Food delivery is bigger than fashion and even travel. This could be the next big thing in the internet,” he said.

Foodpanda is continuously working to arm countries where they are present with not only operational requirements but also with competent, high-spirited individuals to carry out the goals and objectives of the brand.

foodpanda Philippines Iacopo Rovere
KEEPING MARKET DOMINANCE. Iacopo Rovere, Chief Executive Officer of foodpanda Philippines, says, “the main thrust at the moment is to switch the offline customers to online and introduce platforms to them on where and how they can have their food delivered.” (Contributed photo)

Gaining numbers in Philippines

All eyes are now on Philippines, which is gradually gaining significant numbers for the organization. In September of last year, Iacopo Rovere was appointed Chief Executive Officer of foodpanda Philippines. Rovere used to be the Global Operations Manager of foodpanda HQ in Germany before coming here.

“I love the sunny weather and the vivid colors of the countryside, but what I mostly enjoy here is the positive and enthusiastic attitude of the Filipinos,” said Iacopo.

When asked about his leadership style, Rovere said that while formalities and processes are relevant, he is 100% target-driven. Results and talent are what count for him the most, he said. He motivates his team by setting a good example and always striving for excellence. He is also very hands-on and doesn’t mind working shoulder to shoulder with every employee regardless of their role, the company said.

Keeping market dominance

With the competition getting tight year on year, foodpanda Philippines said it will exhaust all efforts to stay relevant and viable to retain their market dominance.

“The main thrust at the moment is to switch the offline customers to online and introduce platforms to them on where and how they can have their food delivered,” said Iacopo.

Foodpanda envisions itself to be the most convenient and fastest online food delivery service in the Philippines. “We target to deliver 99% of orders under 40 minutes by end-of-year, and expand to key cities over the following months,” he said. Foodpanda increased its total orders from the first to second quarter this year by over 30%. Their customer satisfaction rating also improved and is now over 90%.

Forging partnerships

Talking about the group’s strong suit, Iacopo is confident that foodpanda’s established number of restaurant partners nationwide, powerhouse ensemble of delivery operations cast, and increasing customer satisfaction rating will lead the brand to more successes in the coming years.

The brand’s efforts also include forging partnerships with major institutions from different industries to raise awareness like banks, clothing and lifestyle, telecommunications, and various media outfits.

“We are only at the beginning of our adventure here in the Philippines. As the awareness and relevance of our brand expands, recognition from the biggest players in the industry also starts to pour, like Jollibee which we recently launched on our platform. We must have been doing something right and this is very rewarding after all the effort our teams puts into our mission,” said the 28-year-old CEO. (Press Release) works with the top brands in the country to reach out to the Cebu market. For inquiries, please send an email to [email protected].

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