Forever 21 is launching on June 8 in Cebu the Style Insider, a styling service that is the first of its kind from any high street brand in the Philippines. The launch, happening in the Forever 21 store in the Northwing at SM City Cebu, will be hosted by model and TV host Mia Ali and will feature the styling prowess of Cebuano social media influencers Kym Maitland-Smith, Lance de Ocampo, Jean Yu, Toni Pino-Oca, and stylists Blaq Mafia.

Fashion blogger Kym Maitland-Smith of @kmaitlandsmith and styling team, Blaq Mafia, are each styling a 10-piece capsule collection that will be on display in the store. A collective comprised of Edward James Castro, Ching Villar, and Axel Que, Blaq Mafia has done styling for numerous magazine covers and fashion editorials.

Forever 21 Style Insider
Forever 21 stylists in action. On June 8, Style Insider will be launched in Cebu.

On-the-spot styling

Bloggers Lance de Ocampo of and the duo Jean Yu of and Toni Pino-Oca of will be doing on-the-spot styling for guests at the event.

Exciting gifts are also up for grabs courtesy of MasterCard. Shoppers can get a free golf umbrella or USB flash drive if they present a P2,000 single receipt purchase with their BDO F21 MasterCard or a free power bank for a P5,000 single receipt purchase with their BDO F21 MasterCard.

During the launch, Forever 21 will also give out one P21,000 shopping spree to be awarded to a raffle winner and Forever 21 gift cards worth P5,000 each to be awarded to two best-dressed guests. Customers who try the Forever 21 Style Insider service from June 8-11, 2016 will receive a 10% discount on a minimum purchase of P5,000 on regular-priced items.

Forever 21 Style insider

Easier shopping

Forever 21’s Style Insider is an all-inclusive personal styling and shopping service, offered for free and with no purchase requirement at all Forever 21 stores in the Philippines including its two stores in Cebu in SM City Cebu and SM Seaside Cebu. The service aims to make shopping an easier and more intuitive experience, with a unique touch from Forever 21’s in-house stylists.

The Style Insider service begins with a personalized consultation. The Forever 21 stylist then creates a Style Prescription outlining the customer’s body type and flattering fits and cuts for their shape. The Forever 21 stylist proceeds to curate pieces from Forever 21’s expansive collections to suit the prescription.

No more hunting for the right size, or searching for the perfect color, or being unsure if the latest trend is appropriate – Forever 21’s stylists do the hard work so you can enjoy a fuss-free and fun shopping experience.

Now, everybody can not only shop at Forever 21, they can be #StyledByForever21. (Press Release) works with the top brands in the country to reach out to the Cebu market. For inquiries, please send an email to [email protected].

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