Tribal fusion characterized by feathers and gems is this year’s theme for the Islands Souvenirs Cut & Style campaign as it returns for the sixth year with a new lineup of designs for your Sinulog 2018 #OOTDs.

Personalization and customization are still very much in trend, and this year’s styles and accessories are new and have never been used in the past, said Islands Group executive vice president Camille V. Aldeguer.

Islands Souvenirs launched its Cut & Style campaign last Friday, January 12, at the Northwing in SM City Cebu. It is one of the places where one can pick a Sinulog shirt from over a hundred designs plus embellishments like feathers, studs, and beads and have it cut and styled.

Sinulog Cut and Style
SINULOG CUT & STYLE. Islands Souvenirs incorporates tribal fusion characterized by feathers and gems in this year’s campaign.

Customers can also choose to paint their shirts with safe and washable festival dust for a more colorful Sinulog 2018 experience. The Cut & Style gives festival-goers tons of options to create an unforgettable Sinulog experience.

Cut & Style fashion show

Islands Souvenirs will hold the Cut & Style Grand Fashion Show on January 19, 2018 at the SM City Northwing featuring this year’s Cut & Style Ambassadors, Binibining Cebu Queens Apriel Smith, Samantha Ashley Lo, and Maria Gigante.

Sinulog Cut and Style locations
LOCATIONS. Islands Souvenirs Cut & Style is available in SM Northwing (shown in photo) and Islands Souvenirs stores in SM City Cebu upper ground floor, SM City Cebu Atrium, Robinsons Place Fuente, SM Seaside City, Sinulog Square (Magallanes St., across Magellan’s Cross).

Master couturier and fashion icon Cary Santiago will also feature his exclusive Cut & Style creations on the runway.

Celebrity siblings Donny and Hannah Pangilinan, plus other celebrity guests, and local Cebu celebrities will perform during the fashion event as a special treat.

Aside from Northwing, Cut & Style is also available in Islands Souvenirs stores in SM City Cebu upper ground floor, SM City Cebu Atrium, Robinsons Place Fuente, SM Seaside City, Sinulog Square (Magallanes St., across Magellan’s Cross).

More photos of Sinulog Cut & Style Launch

Sinulog Cut & Style
6TH YEAR. Islands Souvenirs Cut & Style campaign as it returns for the sixth year with a new lineup of designs for your Sinulog 2018 #OOTDs.

 

Sinulog Cut & Style
TRIBAL FUSION. This year’s theme is tribal fusion characterized by feathers and gems.

 

Sinulog Cut & Style
SINULOG #OOTD. The Cut & Style gives festival-goers tons of options to create an unforgettable Sinulog experience.

Marlen is the editor of MyCebu.ph and co-founder of Cebu-based journalism startup InnoPub Media.

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