More local and foreign destinations will go on sale this year at the 3rd International Travel Festival (ITF) that’s happening from July 15-17, 2016 at the Ayala Center Cebu in Cebu City.

MyEventology project director Stephanie Villahermosa said 102 exhibitors made up of a mix of tour operators, hotels and resorts, travel agencies, airlines, banks, and insurance agents have signed up for the third installment of ITF.

The event will showcase popular international destinations like Hong Kong, Singapore, Taipei, and Japan as well as emerging travel spots such as Dubai and Australia, she added.

According to Villahermosa, what’s going to be different in Japan’s case is the increasing easy access to that country’s many gateways. Representatives from the Japan Travel Bureau (JTB) will also be present.

Almost all tourism offices of the different regions in the Philippines will be represented to make it easy for everyone to travel to their dream domestic destinations.

International Travel Festival
3RD INTERNATIONAL TRAVEL FESTIVAL. Organizers discuss the 3rd ITF happening on July 15 to 17 at the Ayala Center Cebu. In photo are MyEventology project director Stephanie Villahermosa (center) and Visayas Regional Office BPI Banking Division head Fe Emelyn Boltron Aleanar (right)


ITF 2016 exhibitors

Residents of Cebu and neighboring islands can expect discounted cruise and tour packages, airline seat sale, and resort and hotel room promos during the three-day ITF 2016.

Top hotels like Marco Polo Plaza Cebu, Montebello Villa Hotel, Cebu City Marriott Hotel, Radisson Blu Cebu, Waterfront Cebu City Hotel and Casino, Seda Abreeza, and luxury resorts like Jpark Island Resort and Waterpark, Hennan Resort, and Bohol Beach Club are among the exhibitors.

Local and international airline companies will also join ITF 2016. Philippine Airlines (PAL) is MyEventology’s official partner but international airlines like Cathay Pacific, SilkAir, and Emirates will have their own selling booths.

Another ITF partner, BPI Cards, provides cardholders with a host of perks: from exclusive discounts on airfares and deals at partner airlines, hotels, and resorts to zero percent installment plans for purchases during the three-day travel fair.

3rd ITF Cebu
CANDIDATES. The 3rd ITF will also be holding a search for ITF Ambassadress.


Other ITF 2016 activities

As a precursor to the three-day event, MyEventology is holding the 2nd Cebu Travel Exchange this July 14 at Radisson Blu. The CTX is a business-to-business exchange among airline companies, hotels, resorts, and travel agencies. Representatives from several ASEAN countries, India, and the Middle East will be attending the event.

Other activities include the search for ITF Ambassadress, quiz bowl, and industry talks for tourism students from the different colleges and universities in Cebu.

Villahermosa said sales and visitor numbers have steadily increased since the first ITF in 2014, when exhibitors earned a total of P12 million in credit card sales. She added that the travel festival has truly become a successful venue for bringing together tourism stakeholders and consumers, she added.

Aside from having more exhibitors during ITF 2016, the travel fair will occupy a bigger space, including two Paseos aside from the Activity Center, come July 15-17.

Marlen is the editor of and co-founder of Cebu-based journalism startup InnoPub Media.

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