Third grader Christine Sosas of Argao Central Elementary School recently discovered a fun mobile application that enables her to learn important lessons in her native Cebuano.

Sosas enjoyed exploring the Kaalam app, launched recently by PLDT wireless unit Smart Communications and its local partners in Cebu. The app, which can be downloaded for free from Google Play, features Cebuano culture and folklore. It also teaches kids to count, read, and write in Cebuano.

Sosas said her favorite feature is Magbasa na ta (Let us Read) which contains local stories. “Siyempre ang story, kay nindot gyud kaayo unya makakat on pud ka sa story (The stories are my favorite because they are very nice and you can learn lessons from them).”

Kaalam app launch
KAALAM LAUNCH. (From left) Smart Public Affairs Senior Manager Stephanie Orlino, CTU-Argao Campus Director Dr. Juanita Pinote, Smart Public Affairs Center Head Atty. Jane Paredes, Argao Mayor Stanley Caminero, and DepEd Regional Director for Region 7 Dr. Juliet Jeruta during the launch of Kaalam in Argao.


Moma Ortega, dean of the College of Computer Studies at University of Cebu-Banilad campus (UC Banilad), encouraged parents like her to download the app for their children. “The output is very good and it can help the kids. It is also timely for the K-12 program wherein we have the mother tongue-based lessons.”

UC Banilad is one of Smart’s partners for the Kaalam app. Other partners are the local government of Argao in Cebu, Department of Education (DepEd) in Cebu Province and Cebu City, and Cebu Technological University-Argao (CTU-Argao).

The Argao local government and CTU-Argao provided content for the app, which includes local folktale. This content was then digitized by UC Banilad students. Smart took care of app development.

Argao Mayor Stanley Caminero said the Kaalam app facilitates learning for kids using technology with which they are very familiar. “The app is a very effective way of trying to marry culture, heritage and infuse these in the learning environment of the children.”

During the recent launch of the app, Smart also turned over 10 tablets preloaded with Kaalam to the local government of Argao.

Smart Public Affairs Senior Manager Stephanie Orlino said the Kaalam app is part of Smart’s larger efforts to help develop literacy apps in different local languages. She said studies show that children learn better when they are taught using their mother tongue.

Smart and its partners have worked on apps in Arabic, Ilokano, and indigenous languages. For more information on Smart’s efforts to use technology for development, please visit the Smart Communities page on Facebook. (Press Release)

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