Levi’s brings to Cebu the most rocking summer dance party with two of the hottest DJ-supermodels in the world.

The Levi’s Roadwear Party featuring DJNile and Catherine McQueen is happening this April 30, 10 p.m., at the Penthouse in the Asiatown IT Park in Cebu City.

Each purchase of a ticket worth P1,500 to the Levi’s Roadwear Party entitles customers to gift certificates of an equivalent value that they may redeem at the Levi’s outlets in SM City and Ayala Center.


Wear your Levi’s Roadwear to the party and get a chance to win one of 10 gift certificates worth P5,000.

Levi’s, the authority in jeanswear, is launching its latest collection that is rooted on the popular trends of denim-on-denim and casual, lived-in look that the brand is also known for.

The brand’s new offerings include a wide range of tops, bottoms, and accessories that fuse classic looks with modern styles.

For the ladies, Levi’s Philippines marketing and product manager Jen Jimenez said there are more styles and sizes to choose from in the brand’s Curve ID line of custom fit jeans.

“The Levi’s brand offers a great selection of head-to-toe looks, including the Levi’s Curve ID jeans that are crafted with expertise to make you look good and feel great,” added Jimenez.

Levi’s denim experts recommend layering chambray, trucker jackets, and denim-hued shirts over jeans in different shades of blue, gray, and blacks to achieve that denim-on-denim look.

This season, the popular Western styles with its iconic mix of reds, whites, and blues are also woven into the brand’s newest line. Levi’s Western shirts are available in a wide range of fabrics and colors available for both men and women.

Levi's Roadwear Collection

Since jeans are most loved when it’s lived in — with the creases, fades, and tears — Levi’s hones in on this intimate relationship with its Roadwear collection that comprises of bottoms that come in distressed finishing: rips, contrast scraping, and aggressive washes. The jeans look best when paired with plain and soft tops.

The Levi’s Roadwear Collection for Spring can be found in all major stores and department store outlets nationwide.

Marlen is the editor of MyCebu.ph and co-founder of Cebu-based journalism startup InnoPub Media.

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