Magnum ice cream, the brand synonymous with Belgian chocolate indulgence, will open its newest Pleasure Store in SM Seaside City Cebu on November 17 for a limited time.

The Magnum Pleasure Store is a global concept of a place where people can enjoy the ultimate Belgian chocolate experience of making their own Magnum bar with personalized flavors, coatings, toppings and sprinklings.

In the country, it is currently available in SM Mall of Asia but will soon be in Magnum Cebu.

Magnum Cebu
MAKE YOUR OWN MAGNUM BAR. Choose from an array of coatings and toppings to make your own Magnum bar.

Magnum flavors, toppings

Magnum Cebu will offer mall-goers an array of rich Belgian chocolate flavors and exciting premium toppings to create truly unique Magnum bars.

Magnum Pleasure Store will be located at the upper ground floor of the Mountain Wing of SM Seaside City Cebu, right across Starbucks. Keeping true to the pop-up store concept, Magnum Cebu will be open for a limited time.

“Be sure to enjoy a blissfully delicious signature Magnum bar for P120 before it lands in a different city,” the company said.

Magnum Cebu promo

At the counter, people will select a “naked” Magnum bar of silky Vanilla or rich Chocolate ice cream as well as a Belgian chocolate coat among white, milk or dark chocolate. Next, the coated Magnum bar is sprinkled with toppings that range from classics like marshmallows or crunch balls; special and luxurious toppings like freeze-dried raspberries or pistachios; or adventurous toppings like chili or sea salt flakes. Finally, the creation is drizzled with a choice of white, milk or dark chocolate, and the store’s Pleasure Maker will top it off with an M coin.

Magnum Cebu
Magnum Cebu will open in SM Seaside City on November 17.

From November 17 to November 27, the first 50 customers to show up daily with a Magnum Cebu photo will have the chance to indulge in a free Make Your Own Magnum bar. All they need to do is visit Magnum Cebu and share the promo photo found on Magnum PH’s Facebook page to claim their prize.

Customers can also look forward to catching a glimpse of their favorite Magnum Cebu ambassadors during the store opening.

On top of these, Magnum Cebu will also launch new limited edition toppings consumers can add to their favorite bar. (Press release) works with the top brands in the country to reach out to the Cebu market. For inquiries, please send an email to [email protected].

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