Fully Booked is once again joining forces with Books Kinokuniya—this time to bring their popular collaboration to the Queen City of the South.
The newest Fully Booked x Kinokuniya opened on August 22, 2025 at SM City Cebu. It will offer the best of both worlds: Fully Booked’s signature curated selection of trade books and Kinokuniya’s unmatched collection of Japanese titles, including manga, literature, art books, and language learning materials. More than books, bookworms, and pop culture enthusiasts will also enjoy a sizable selection of Japanese stationery, toys, collectibles, and anime-themed items.
While Fully Booked already has four branches in Cebu, this marks the first Kinokuniya collaboration store in the city, and the first outside Metro Manila, following successful launches at MITSUKOSHI BGC (2022), SM Mall of Asia (2023), SM North Edsa (2024), and the new Glorietta 4 branch (June 2025).
“Cebu is a dynamic city, and the literary community is vibrant. It made for an ideal location for the first Fully Booked x Kinokuniya store outside Metro Manila.” says Jaime Daez, Managing Director of Fully Booked. “We are excited to bring this collaboration’s unique curation to Cebuano readers.”
This newest branch is Fully Booked’s 46th store throughout the Philippines. But bookworms should stay tuned as the bookstore chain promises to open more stores in key locations this 2025.
To celebrate the opening of Fully Booked x Kinokuniya in Cebu City, Fully Booked is offering exciting promos for its opening weekend (August 22-24, 2025). For a minimum single receipt purchase of Php3,000, bookworms can receive a Fully Booked Discount Card which gives cardholders 10% off on d-coded items for a lifetime, as well as a 20% birthday discount. (More details on Discount Card perks here.)
A minimum single purchase of P3000 will also give customers 50% off on any Fully Booked branded quote bag or artist tote bag.
Head on over to: Fully Booked x Kinokuniya, 2F, SM City Cebu.