The Big Bad Wolf book sale is the talk of Cebu with over a million brand new books and over 20,000 titles on sale at 80% off regular prices. The sale at the IEC Convention Center continues to draw massive crowds.

Behind Big Bad Wolf are its founders Andrew Yap and Jacqueline Ng. Cebuanos can get to know them more at the Cebu Literary Festival.

Scheduled to speak at 11 am on Sunday, July 22, at the Activity Center of Ayala Center Cebu, the leaders of the pack who brought the world’s biggest, baddest book sale to Cebu for the first time, will talk about their Big Bad Wolf Cebu journey, their Cebu experience, and how and why they started the movement in Malaysia in 2009.

BIG BAD WOLF book sale founders Jacqueline Ng and Andrew Yap.
BIG BAD WOLF book sale founders Jacqueline Ng and Andrew Yap.

Andrew and Jacqueline will also answer questions from the audience who want to know more about the Big Bad Wolf books. Joining them will be Miguel Mercado, marketing head of Big Bad Wolf Philippines.

The Big Bad Wolf Book Sale is known for offering a wide selection of high-quality English books at huge discounts. Readers can expect to find bestsellers, novels, business books, art and design titles, cookbooks and a fantastic range of children’s books ranging from activity books, story books, and interactive books. Big Bad Wolf first arrived in the Philippines last February 16 to 25 in Manila, drawing huge crowds and sparked an online campaign from cities like Cebu and Davao.

Big Bad Wolf Cebu
UNTIL JULY 23. The Big Bad Wolf book sale in IEC Convention Center is open 24 hours daily until 11:59 pm on July 23.

Their advocacy to promote the love for reading and to make books more accessible to the masses ties in with Cebu Literary Festival’s aim to celebrate the written word.

The Cebu Literary Festival is an annual gathering of all things literary — talks, stories, books, spoken word, theatre, music, and poetry among others. Now on its fifth year, the CebuLitFest x KomiKet will be held for two days starting at 10:00 a.m. on Saturday, July 21. This year’s featured names include Manix Abrera, Hulyen, Myke Obenieta, Merlie Alunan, Denver Torres, Gingging Dumdum, Larry Ypil, Resil Mojares, Cecilia Manguerra Brainard, Ian Rosales Casocot, and TEAM Magazine’s Phil De La Torre.

Join the hunt and discover bestselling books that have been restocked and new titles to devour at the IEC Convention Center. Bibliophiles have until 11:59 p.m. on Monday, July 23 to grab their favorite books at 60% – 80% off their regular prices. The sale is open 24 hours daily until the very last day and admission is free. (Press Release) works with the top brands in the country to reach out to the Cebu market. For inquiries, please send an email to [email protected].

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